Not cool!

A crispy, fresh T-post tee in your hand – a great feeling, right? But cotton production is notoriously bad for the environment, and the whole fashion industry is making you culprit in the destruction of an entire eco system. Not cool. So how do we stay in style, without turning earth into one big chemical plant? Well, there are ways and T-post has decided to shape up and take out the trash.

If you’re anything like me, you’ve probably invested the better part of your net worth in cotton. I mean, not in raw cotton – that would be insane – but in cotton-based apparel like denim, t-shirts and whathaveyou. And what’s the harm in that? Sure, it might not have the long time financial gains that gold, stocks or real estate will give, but if style is what makes you happy, why not? Well, for one, cotton farming takes real toll on the environment. With cotton representing nearly half the fiber used to make clothes and other textiles worldwide, and with roughly 20 000 liters of water required to produce one kilo of cotton (a t-shirt and a pair of jeans). This adds up to a lot of agua, no? After a quick and very unscientific approximation, I realize my wardrobe alone guzzled down about ten million liters of water throughout the journey from planting to beloved streetwear. Wow.

Check out the whole issue here > > >

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